Employer branding factors as promoters of the dimensions of employee organizational commitment

Due to the current battle attract and engage best professionals, companies must design strategies implement actions that help them position themselves in labour market as option for most valuable employees. This work proposes creation of employer brand a strategy promote dimensions organizational commitment. In addition, measurement tool is proposed facilitate understanding implementation phases branding. With this objective mind, study was carried out on 93 employees company automotive sector. The results show related professional development benefits have positive impact three destined favour work-life balance contribute positively affective commitment, well normative